Big Idea: Canada's Coffee
National Advertising Competition Piece
Nabob is known for its high-quality beans, but not a lot of people are aware that Nabob is Canadian. Our goal for this campaign is to remind Canadians that the coffee they know and love is, in fact, Canadian, and has been for 125 years.
Art Director: Samantha Beauchamp / Copywriter: Sarah Srdarev
Billboard/Digital Ads
Combining the Nabob beans with popular Canadian symbols through digital advertising. Highlights the presence Nabob has had in Canadian culture and history for over a century.
Partnership with the Canadian Mint to make a 125-year anniversary coin for Nabob, celebrating a long-standing Canadian company.
Nabob will offer a specialty Maple Roast from May until Canada Day
